The brief was to make something that felt like software, not marketing — clean, confident, and fast to understand. Real estate is a crowded, noisy market, and brokers are pitched new tools constantly.
Beyond leading design on the core app, I built the internal engine behind it: a CRM with an AI sales assistant for the sales team, and a separate AI-powered productivity and automation platform for the creative team — the system that lets a team of 4 people produce dozens of campaigns a week.
